Terms of Use

Last updated: October 7, 2026

These terms cover your use of the Brand Excavator, run by Properly Represented™ (a trade name of Eileen Johnson Coaching, LLC, a Colorado company). By creating an account or paying, you agree to them. If something here doesn't make sense, email us at eileen@properlyrepresented.com before you buy.

What you're buying

The Brand Excavator is an AI-guided conversation about you and your work. Afterward, an AI writes your Brand Vault: a page that reflects what you said back to you in your own words. Your purchase includes one full conversation, your Brand Vault and up to 3 short follow-up conversations ("go deeper") on parts of your Vault that only got a glimpse.

AI writes your Vault

An AI asks the questions and an AI writes your Vault. It's built to use only what you said, but AI can still get things wrong, miss things or misread you. Read your Vault before you use any of it. You decide what goes into your marketing, and you're responsible for it.

The Brand Excavator isn't legal, financial, tax or compliance advice, and it doesn't promise any business results.

Your clients' privacy

You'll probably talk about real clients. Please don't use their full names, addresses, account numbers or other details that could identify them. "A first-time buyer last spring" works just as well. You're responsible for what you share about other people.

Fair Housing and your marketing

The Brand Excavator is designed to describe your ideal clients by their situation, not by who they are. But it isn't a compliance review. You're responsible for making sure your marketing follows Fair Housing laws, your brokerage's rules and your state's advertising rules.

Payment and refunds

The founding member price is $97, paid once through Stripe. We never see or store your card number.

If it's not for you, email eileen@properlyrepresented.com within 14 days of paying and we'll refund the full $97. No questions asked.

What's yours

Your words and your Brand Vault are yours. Use them anywhere you like: your website, your bio, your posts, your listing presentations.

We keep the rights to the Brand Excavator itself: the app, the questions, the design and the methods behind them.

We'll never publish your conversation or your Vault, or use your name in our marketing, without asking you first.

Your account

You need to be 18 or older. One person per account. Keep your password to yourself. If you're on a team, each person does their own conversation.

Things you can't do

Don't use the Brand Excavator to break the law or harass anyone. Don't try to copy, resell or break the app.

If something goes wrong

We work hard to keep the Brand Excavator running, but we can't promise it will always be available or error-free. To the extent the law allows, our total responsibility to you for anything related to the Brand Excavator is limited to what you paid us.

Changes

If we change these terms, we'll update the date at the top. If the change is significant, we'll tell you in the app or by email.

The fine print

These terms are governed by the laws of the State of Colorado. Questions: eileen@properlyrepresented.com.